15 Dec The Impact of Page Experience on SEO: Why It Matters and How to Fix Common Issues

Page experience is a crucial factor in search engine optimization (SEO). It refers to how users perceive their interaction with a website, including aspects like load time, mobile usability, and site security. Since Google's Page Experience update, this factor has become central to ranking websites in search results. This article explains how page experience impacts SEO, offers real-world examples, and provides actionable tips for improvement. Why Page Experience Matters for SEO Google evaluates page experience through metrics known as Core Web Vitals, which focus on three key areas: Loading Speed (Largest Contentful Paint - LCP): Measures how quickly the main content of a page loads. Interactivity (First Input Delay - FID): Measures the delay between user interaction and site response. Visual Stability (Cumulative Layout Shift - CLS): Tracks unexpected layout shifts during page load. These factors, combined with mobile-friendliness, HTTPS security, and the absence of intrusive interstitials (pop-ups), influence rankings. How Page Experience Impacts SEO Rankings 1. Higher Search Rankings Sites with excellent page experience rank higher in search engine results pages (SERPs). For example, a fast-loading eCommerce site like Amazon consistently ranks high due to its optimal performance across all Core Web Vitals. 2. Lower Bounce Rates Pages with good user experience retain visitors longer, reducing bounce rates. A news website like BBC keeps users engaged with well-organized content, quick load times, and a responsive design. 3. Improved Conversion Rates Better page experience leads to more conversions. For example, Shopify stores that optimize for mobile and speed see higher sales due to smoother checkout experiences. Common Page Experience Issues and...