Chocolate Games Night
Brand Identity • Event Branding • Environmental Graphics • Print Design • Digital Campaigns
Chocolate Games Night is a unique interactive fundraising event created as part of the Toronto Chocolate Festival. Designed to combine entertainment, friendly competition and philanthropy, the event required a cohesive visual identity that could be applied consistently across print, digital and on-site experiences.
As Creative Director and Lead Designer, Gina developed the event’s visual identity and produced a complete suite of marketing and production materials, ensuring a memorable and engaging experience for participants while maintaining consistent branding across every touchpoint.
Scope of Work
- Developed the event brand identity and creative direction.
- Designed event logos for Chocolate Games Night and themed game experiences.
- Created large-format banners, venue signage and promotional displays.
- Designed online advertisements, social media graphics and digital marketing campaigns.
- Produced game sheets, scorecards, rules cards and participant materials for all interactive activities.
- Designed event collateral including posters, tickets, sponsor recognition and promotional materials.
- Developed branded templates to maintain visual consistency across future events.
- Worked closely with organizers to ensure all creative assets aligned with the event experience from promotion through execution.
Deliverables
- Event Branding
- Logo Design
- Environmental Graphics
- Banner Design
- Digital Advertising
- Social Media Graphics
- Print Collateral
- Game Materials
- Promotional Campaign
- Production Artwork