Canada On Demand
Brand Identity • Creative Direction • Digital Publishing • Tourism Marketing
Canada On Demand is a national tourism and travel platform dedicated to inspiring Canadians to discover destinations, attractions and experiences across the country. Since its launch, DesignSource has provided ongoing creative direction, developing the brand identity, logo, website and visual standards while ensuring a consistent brand experience across all digital and print platforms.
As Creative Director, responsibilities include producing the bi-monthly digital magazine, designing printable tourism guides and visitor information sheets, overseeing editorial planning and article selection, and developing integrated print and digital advertising campaigns. The role also includes creating branded marketing assets, promotional materials and social media content that strengthen audience engagement and position Canada On Demand as a trusted Canadian travel resource.
Scope of Work
- Brand Identity & Visual Direction
- Logo Design
- Website Design
- Digital Magazine Production
- Editorial Planning & Art Direction
- Tourism Guide Design
- Print & Digital Advertising
- Social Media Campaigns
- Marketing Collateral
- Brand Management