Staycations & Getaways Canada Magazine
Creative Direction • Editorial Design • Digital Publishing • Tourism Marketing
Staycations & Getaways Canada Magazine is a national digital travel publication created to inspire Canadians to discover destinations, attractions and experiences across every province and territory. As Creative Director, Gina developed the publication’s visual identity and oversaw every stage of production, combining engaging editorial content with compelling design to create an informative and visually rich reader experience.
Each issue features curated travel stories, seasonal guides, road trips, festivals, culinary experiences and tourism features that showcase Canada’s diverse destinations while providing valuable marketing opportunities for tourism organizations, attractions and advertisers.
Scope of Work
- Creative Direction & Art Direction
- Magazine Branding & Visual Identity
- Editorial Planning & Content Strategy
- Magazine Layout & Production
- Feature Story Design
- Tourism Marketing Campaigns
- Print & Digital Advertising Design
- Destination Guide Design
- Social Media Marketing Assets
- Production Artwork
- Brand Management
Key Responsibilities
- Developed the magazine’s brand identity and visual direction.
- Produced complete digital editions from concept through publication.
- Planned editorial content, article selection and publication schedules.
- Designed feature layouts, travel guides and destination showcases.
- Created print and digital advertising for tourism partners and in-house promotions.
- Produced promotional assets for websites, newsletters and social media campaigns.
- Maintained consistent branding across every issue and marketing channel.
Deliverables
- Digital Magazine Production
- Editorial Design
- Art Direction
- Tourism Marketing
- Advertising Design
- Brand Identity
- Print Production
- Digital Publishing
- Social Media Assets
- Marketing Collateral
Project Highlights
- National digital tourism publication featuring destinations across all 13 provinces and territories.
- Developed editorial features covering road trips, festivals, culinary travel, family vacations and seasonal experiences.
- Produced complete magazine layouts, advertising campaigns and promotional materials from concept through publication.
- Designed branded assets supporting the magazine, website and social media platforms.