Category
Event Branding, Websites
About This Project

The Chocolate Ball

Event Branding • Website Design • Campaign Development • Print & Digital Marketing

Since 2017, Gina has led the creative direction and annual branding updates for The Chocolate Ball, the signature fundraising event of the Toronto Chocolate Festival. Each year, she develops a unique event theme and refresh the website, marketing campaign and creative assets to deliver a cohesive brand experience from promotion through event day.

Scope of Work

  • Developed the annual event branding and creative theme.
  • Updated the event website to reflect each year’s concept and branding.
  • Designed all on-site marketing materials, including signage, banners and event displays.
  • Created online advertising campaigns and digital promotional assets.
  • Designed graphics for ticketing platforms, social media and email marketing.
  • Produced print-ready artwork and production files for event vendors.
  • Maintained a consistent visual identity across all digital, print and venue applications.

Deliverables

  • Event Branding
  • Website Design
  • Campaign Development
  • Environmental Graphics
  • Event Signage
  • Digital Advertising
  • Social Media Assets
  • Ticketing Graphics
  • Print Collateral
  • Production Artwork
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