Toronto Chocolate Festival
Event Branding • Creative Direction • Website Design • Campaign Development
Since 2011, Gina partnered with JCO Communications Inc. as the Creative Director and Lead Designer for the Toronto Chocolate Festival, providing ongoing creative leadership for one of Canada’s premier chocolate festivals. Each year, she developed and evolved the festival’s branding while ensuring a consistent visual identity across websites, marketing campaigns, print materials and live events.
Scope of Work
- Developed and evolved the festival’s visual identity and annual creative campaigns.
- Designed and maintained the Toronto Chocolate Festival website and supporting event websites.
- Created branding for 11+ signature festival events, including logos, promotional graphics and marketing materials.
- Designed large-format event signage, banners, environmental graphics and venue displays.
- Produced digital advertising, social media graphics, email campaigns and ticketing assets.
- Designed print collateral including posters, brochures, event guides and sponsor materials.
- Prepared production-ready artwork for print vendors and event installations.
- Maintained brand consistency across all print, digital and on-site marketing throughout each festival season.
Deliverables
- Creative Direction
- Event Branding
- Website Design
- Campaign Development
- Environmental Graphics
- Event Signage
- Digital Advertising
- Print Advertising
- Social Media Assets
- Print Collateral
- Production Artwork
- Brand Management