Toronto On Demand Event Guides
Editorial Design • Art Direction • Digital Publishing • Tourism Marketing
Following a six-year hiatus, DesignSource reintroduced the Toronto On Demand Event Guides (Festival Guide, GALAvanting Magazine: Your Ultimate Fundraising Event Guide, Shows & Exhibitions Magazine and Special Holiday Edition), creating a fresh editorial direction (Flip Magazines) that showcases Southern Ontario’s entertainment, festivals, attractions and seasonal experiences. Published twice annually, with a special Holiday Edition, the guides provide readers with curated event information while creating valuable advertising opportunities for local businesses and tourism partners.
As Creative Director, Gina oversaw the publication from concept through production, managing editorial planning, visual storytelling and advertising design to deliver an engaging digital magazine that supports both readers and advertisers.
Scope of Work
- Semi-Annual Digital Publication Production
- Special Holiday Edition
- Editorial Planning & Content Development
- Art Direction & Magazine Layout
- Feature Story Design
- Advertising Design & Production
- Tourism & Entertainment Marketing
- Brand Development
- Digital Publishing
- Production Artwork