Toronto On Demand
Website Design • Creative Direction • Content Strategy • Digital Publishing
Toronto On Demand is Southern Ontario’s premier arts, entertainment and tourism platform, connecting audiences with festivals, live performances, attractions and community events across the Greater Toronto Area and beyond. Since partnering with the publisher, DesignSource has provided ongoing creative direction, helping evolve the platform into a comprehensive digital destination for residents and visitors.
As Creative Director, Gina oversaw the website’s visual direction, user experience, and content presentation, while managing editorial planning, promotional campaigns, and digital publishing initiatives. Her role includes developing branded marketing assets, designing online advertising, supporting special events, and producing digital publications that strengthen audience engagement and advertising opportunities across the Toronto On Demand network.
Scope of Work
- Website Design & Ongoing Enhancements
- Creative Direction & Brand Management
- UX/UI Design
- Editorial Planning & Content Management
- Event & Entertainment Promotions
- Digital Publishing
- Online Advertising Design
- Social Media Campaigns
- Email Marketing Assets
- Website Content Updates
- Marketing Collateral
- Production Artwork
Key Achievements
- Repositioned and redesigned TorontoOnDemand.ca to improve user experience and strengthen brand identity.
- Increased Google Search impressions to 150,000+ in 28 days, representing a 40% increase over the previous period.
- Grew organic search traffic to 72.9% of total website visitors.
- Produced creative campaigns supporting 200+ theatre productions, concerts, festivals and community events.
- Led the creative production of digital event guides, promotional campaigns and tourism initiatives across Southern Ontario.